TravelPH showcases culinary heritage at Terra Madre Salone del Gusto 2024

PH showcases culinary heritage at Terra Madre Salone del Gusto 2024


Terra Madre Salone del Gusto 2024: Showcasing the Culinary Heritage of the Philippines

Manila, Philippines – The Division of Tourism (DOT), in collaboration with Sluggish Meals Communities and numerous stakeholders, proudly showcased the Philippines’ wealthy culinary heritage on the worldwide stage by main the nation’s delegation to the world-renowned Terra Madre Salone del Gusto 2024 in Turin, Piedmont, Italy, from September 26 to 30, 2024.

The Philippine booth attracts large crowds at the international pavilion, offering a taste of Filipino cuisine, artisanal salts, innovative cocktails, and renowned coffee, while also promoting the country's top tourist destinations and sustainable tourism to attendees.

The Philippine sales space attracts giant crowds on the worldwide pavilion, providing a style of Filipino delicacies, artisanal salts, progressive cocktails, and famend espresso, whereas additionally selling the nation’s prime vacationer locations and sustainable tourism to attendees.

This biennial worldwide occasion, the most important of its type, attracts over 600 exhibitors from across the globe and options workshops, conferences, and meals tastings that promote good, clear, and honest meals practices. The 2024 version served as a platform to focus on distinctive meals cultures with a concentrate on sustainability and preserving culinary traditions.

“The Philippines’ participation in Terra Madre Salone del Gusto 2024 is a major second as we current the richness of our meals traditions to a global viewers. Our delegation displays the energy and fervour of our native communities, with every member working to advertise the usage of native elements and sustainable agricultural strategies. Our involvement underscores the nation’s dedication to integrating sustainable agricultural practices into the tourism expertise, aligning with the worldwide motion towards meals sovereignty,” stated DOT Secretary Christina Garcia Frasco.

A Showcase of Regional Cuisines and Heritage Dishes

The Philippine Pavilion featured signature dishes and heritage delicacies from numerous areas, together with Cavite, Bacolod, Negros, Capiz, Aklan, Panay, the Cordilleras, and different areas in Luzon and the Visayas. Visitors savored heirloom recipes resembling Inasal, Adobo, Sinigang, Kinalabasa, and Kinilaw, together with the distinctive flavors of artisanal merchandise like heirloom rice, native vinegar, and Philippine artisanal salts. Philippine espresso additionally took heart stage, highlighting the nation’s espresso trails and gradual meals group experiences.

For 5 days, the Philippine delegation engaged audiences by way of interactive workshops, panel discussions, and immersive meals tastings, whereas top-tier cooks and culinary consultants ready particular menus that blended conventional and trendy methods. The featured useful resource individuals shared insights on sustainable meals practices, heritage recipes, and the position of indigenous elements in selling biodiversity.

Department of Tourism (DOT) delegation at Terra Madre led by Undersecretary Verna Buensuceso (fifth from left), Tourism Attaché Gerard Panga, Western Visayas Regional Director Krisma Rodriguez, and Cordillera Administrative Region Regional Director Jovi Ganongan.
Division of Tourism (DOT) delegation at Terra Madre led by Undersecretary Verna Buensuceso (fifth from left), Tourism Attaché Gerard Panga, Western Visayas Regional Director Krisma Rodriguez, and Cordillera Administrative Area Regional Director Jovi Ganongan.

Philippine Pavilion: A Crowd Favourite

The Philippine sales space was among the many hottest within the worldwide pavilion, persistently drawing giant crowds of event-goers wanting to be taught in regards to the Philippines’ meals tradition and pattern its various choices. The sales space turned a hub for meals fans to expertise one of the best of Filipino delicacies, pattern artisanal salts, sip on progressive Philippine cocktails, and benefit from the nation’s world-renowned espresso. The delegation additionally took the chance to advertise the Philippines’ main vacationer locations on to customers and honest attendees, presenting a holistic view of the nation’s vibrant tradition and sustainable tourism choices.

Strengthening International Partnerships

A delegation of 90 farmers, cooks, restaurateurs, and advocates for good, clear, and honest meals represented the Philippines at Terra Madre Salone del Gusto 2024. These people embody the center of the nation’s agricultural and culinary sectors, every devoted to showcasing the richness and variety of Filipino meals traditions whereas selling sustainable practices.

Among the many key actions that highlighted the Philippines’ participation had been the talks and panel discussions on sustainable tourism and meals programs. Useful resource audio system from the Philippines, together with famend culinary consultants and group leaders, had been featured in a number of panel discussions to share the nation’s progress and insights on sustainable agriculture, meals sovereignty, and Sluggish Meals Journey initiatives.

Philippine booth was among the most popular in the international pavilion
Philippine sales space was among the many hottest within the worldwide pavilion
Slow Food featured at the Philippine Pavilion
Sluggish Meals featured on the Philippine Pavilion

Bacolod Launched as Sluggish Meals Worldwide Hub for Asia and the Pacific

A key spotlight of the Philippine participation was the signing of a Memorandum of Settlement (MOA) designating Bacolod Metropolis, Negros Occidental because the official hub of Sluggish Meals in Asia. This milestone solidifies the Philippines’ position as a pacesetter within the Sluggish Meals motion throughout the area, championing biodiversity, meals sovereignty, and honest meals programs.

“The Philippines has probably the most organized Sluggish Meals networks in Asia, and our delegation underscores our dedication to championing our distinctive meals heritage and sustainability. We’re excited to foster world partnerships not solely in selling good, clear, and honest meals, but additionally in creating and selling Sluggish Meals Journey. With Bacolod acknowledged as a Sluggish Meals Worldwide hub for Asia and the Pacific, we goal to additional elevate the nation’s standing as a key participant in sustainable meals programs and place the Philippines on the forefront of the worldwide motion towards Sluggish Meals Journey and sustainable agriculture, offering a platform for regional collaboration and innovation,” Secretary Frasco added.

The DOT additionally introduced its bid to host Terra Madre Asia Pacific within the Philippines in 2025, making it a convergence venue for the Asia Pacific area.

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Learn: Eco-Tourism in Japan: A Sustainable Journey Expertise



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