PepsiCo Launches HARD MOUNTAIN DEW within the Philippines

HARD MOUNTAIN DEW is the corporate’s first ready-to-drink alcoholic beverage within the nation

MANILA, PHILIPPINES—PepsiCo is launching its first alcoholic beverage, HARD MOUNTAIN DEW, within the Philippines immediately.

In 2022, the Exhausting Mountain Dew was launched to the American market. This ready-to-drink alcoholic beverage is freed from caffeine and accommodates no added sugar. With an alcohol by quantity (ABV) of 5%, it gives 100 energy per serving.

“We’re excited to herald HARD MOUNTAIN DEW to offer our Filipino shoppers a brand new tackle Mountain Dew, our primary soda model within the Philippines*. As our first ready-to-drink alcoholic beverage, HARD MOUNTAIN DEW’s daring flavors carry enjoyable again into the lives of busy adults who need a accountable method to go from work to play,” mentioned Nitin Bhandari, Sr. Director and Basic Supervisor, Philippines, Malaysia, Singapore.

In accordance with Bhandari, by providing an modern tackle Mountain Dew, PepsiCo is taking a step towards the corporate’s bigger imaginative and prescient for ready-to-drink alcoholic drinks.

“PepsiCo has a wealthy historical past of pushing boundaries and delivering modern new merchandise that responsibly meet the evolving wants of drinkers, each globally and nationwide. We see the ready-to-drink class as a terrific space of alternative, because it has grown by 10% and is anticipated to speed up over the subsequent few years,” he added.

As the corporate expands into the RTD alcoholic beverage area, Bhandari affirmed the corporate’s dedication to adhering to accountable advertising on all its alcoholic merchandise.

“Our alcoholic drinks are thoughtfully crafted for adults of authorized consuming age who take pleasure in accountable consumption. In compliance with native rules, our packaging prominently shows the phrase “HARD” with an enhanced visible design and a transparent 5% ABV recognized on the can. This successfully differentiates our alcoholic merchandise whereas assembly shopper expectations and regulatory necessities,” he mentioned.

Obtainable beginning August 15, 2024, in 330ml single-serve cans and 4-pack bundles, HARD MOUNTAIN DEW is on the market at main supermarkets, comfort shops, pubs, and bars in key choose cities in two daring flavors Authentic and Seaside Blast.

For added HARD MOUNTAIN DEW data, go to and observe @HardMountainDewPH on Fb, Youtube, X (Twitter), Tiktok, and Instagram.

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