The fifteenth Regional Journey Truthful (RTF), organized by the Tourism Promotions Board (TPB) Philippines, concluded on a excessive observe in Tuguegarao Metropolis, Cagayan, attaining spectacular outcomes with PHP 116.4 million generated in gross sales leads and PHP 7.1 million in finalized negotiated gross sales. Happening from August 15 to 17, 2025, the occasion served as a vibrant platform for collaboration, bringing collectively a various mixture of private and non-private tourism stakeholders. Attendees participated in immersive familiarization excursions, engaged in purposeful enterprise networking periods, and interacted with shoppers, creating lasting partnerships and fostering the expansion of the Philippine journey trade.

TPB officers Arnold T. Gonzales, Marivic M. Sevilla, and Cesar R. Villanueva, with Division of Tourism (DOT) Area II Director Dr. Troy Alexander Miano, DOT Area XI Assistant Director Judy Colaljo, and DOT Area XII Assistant Director Armin Hautea on the opening of the buyer truthful.
The Regional Tourism Discussion board (RTF) performed a pivotal position as a dynamic platform that actively promoted the distinctive vacationer sights, cultural heritage, and pure landscapes of the provinces in Area II, specifically Batanes, Cagayan, Isabela, Nueva Vizcaya, and Quirino. By collaborative efforts, the RTF fostered regional partnerships, showcased native merchandise and festivals, and contributed to the expansion of tourism in these areas.
âBringing the fifteenth Regional Journey Truthful to Tuguegarao demonstrates our dedication to showcase the nationâs beautiful locations and to foster the expansion of home tourism,â mentioned TPB Chief Working Officer Maria Margarita Montemayor Nograles. âCagayan Valleyâs traditions and breathtaking landscapes supply vacationers a really immersive expertise, and the RTF was a venue for us to attach native tourism stakeholders with a broader market. Itâs via these strategic engagements that we construct momentum in making intra-country tourism extra seen.â

The business-to-business (B2B) periods, held on August 15 on the Pulsar Lodge and Conference Middle, attracted 50 consumers and 53 sellers or exhibitors from numerous sectors, leading to over 1,400 scheduled enterprise appointments. These periods served as a platform for regional tour operators, journey companies, lodging suppliers, and representatives from native authorities tourism places of work to determine partnerships. Members launched rigorously curated journey packages and companies geared toward enhancing Area IIâs inbound tourism and driving financial improvement within the space. Notably, the occasion was graced by Cagayan Governor Edgar Aglipay, whose presence on the B2B opening underscored the provincial authoritiesâs dedication to supporting and selling the expansion of the native tourism trade.

In the meantime, the business-to-consumer (B2C) truthful held at Robinsons Tuguegarao on August 16â17 attracted roughly 2,500 guests over the two-day occasion. Attendees took benefit of unique reductions on quite a lot of journey packages, airline tickets, and resort lodging, in addition to alternatives to buy domestically made crafts and specialty merchandise from the area. The truthfulâs opening ceremony featured notable friends, together with Division of Tourism (DOT) Area II Director Dr. Troy Alexander Miano, DOT Area XI Assistant Director Judy Colaljo, DOT Area XII Assistant Director Armin Hautea, together with Tourism Promotions Board (TPB) officers Arnold T. Gonzales, Marivic M. Sevilla, and Cesar R. Villanueva, who every delivered remarks emphasizing the importance of tourism in regional improvement.
All through the truthful, guests engaged in interactive actions corresponding to Journey Bingo, which inspired participation and rewarded winners with numerous prizes. There have been additionally participating displays and exhibitions from quite a few DOT regional places of work, showcasing distinctive vacationer locations and cultural highlights from throughout the nation. A number of sponsors supported the occasion with informative cubicles and product demonstrations, additional enriching the truthfulâs ambiance. Moreover, a sequence of insightful talks have been held, together with periods targeted on ladies empowerment within the tourism trade, highlighting success tales and mentorship alternatives, in addition to discussions on catastrophe preparedness, providing sensible methods and sharing finest practices for making certain secure and resilient tourism operations.

Curated excursions, organized alongside the formal periods, supplied delegates to the fifteenth RTF with an enticing exploration of Tuguegarao Metropolis and the broader Cagayan Valley. Members trekked via the well-known Callao Cave â a famend pure web site with historic limestone chambers and historical archaeological websites â and cruised the scenic Pinacanauan River, a hub for ecotourism and birding. Moreover, the itinerary included visits to essential historic websites, together with the Spanish-era Horno Ruins, important for its contribution to the areaâs colonial legacy, and the Cagayan Museum, the place artifacts, reveals, and native artwork spotlight the areaâs ethnographic heritage. The excursions completed in Ilagan Metropolis, Isabela, the place delegates noticed sustainable tourism efforts, together with packages for community-managed eco-parks and historic tunnels just like the Ilagan Japanese Tunnel, all reinforcing finest practices in eco-tourism and native empowerment.
The success of the fifteenth Regional Journey Truthful (RTF) in Tuguegarao Metropolis was made attainable via the collaboration of the Division of Tourism Area II, the Province of Cagayan, Tuguegarao Metropolis, Ilagan Metropolis, and companions within the non-public sector, notably Philippine Airways, Cebu Pacific, 2GO, and Robinsons Tuguegarao. Their mixed assist supplied a strong mixture of tourism promotion and on-the-ground logistical assist, enriching the guestsâ expertise.
Trying forward, the Tourism Promotions Board (TPB) declares the subsequent Regional Journey Truthful will likely be held in Puerto Princesa, Palawan, on November 14â16, 2025. Palawan affords not solely breathtaking seascapesâsuch because the UNESCO-listed Puerto Princesa Subterranean River Nationwide Parkâbut additionally a residing laboratory for conservation and sustainable tourism. The upcoming RTF goals to additional join journey professionals and spotlight regional websites, selling environmental stewardship and community-based tourism.
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