Uncover Filipino Delights on the 2024 OTOP Meals Truthful
The Division of Commerce and Business (DTI) is proud to as soon as once more showcase the colourful entrepreneurial spirit of 110 Filipino micro, small, and medium enterprises (MSMEs) via the OTOP (One City, One Product) Meals Truthful, which shall be held from October 4 to eight, 2024, on the Glorietta and Palm Drive Exercise Facilities, Ayala Heart in Makati Metropolis. Organized by the Bureau of Market Improvement, Promotions, and OTOP (BMDPO) in collaboration with DTIâs Regional and Provincial Workplaces, this occasion goals to focus on the various meals and beverage merchandise that replicate the richness of Filipino culinary heritage.
Constructing on the overwhelming success of the 2024 DTI Bagong Pilipinas Nationwide Meals Truthful, which generated Php 61.33 million in money and booked gross sales with further orders beneath negotiation, this occasion is ready to raise the usual of meals festivals within the nation. Held at SM Megamall from July 3 to 7, the Nationwide Meals Truthful attracted 50,000 guests and featured 233 MSMEs, showcasing the rising curiosity in regionally produced items. The OTOP Meals Truthful goals to hold this momentum ahead whereas embracing a brand new design-centric methodâone which places the expertise on the forefront.
A New Meals Truthful Expertise
This OTOP Meals Truthful, DTI is embarking on an progressive meals honest expertise, which redefines how meals festivals are introduced to the general public. The main focus shifts away from merely displaying merchandise and in the direction of creating immersive environments that interact each companies and shoppers in significant methods. Supported by a community of MSMEs and client communities, this occasion is about subsequent practices, the place experiencesânot simply merchandiseâcreate distinctive worth for particular person prospects. This method is designed to make the occasion extra dynamic and inclusive, aligning with the brand new DTI-OTOP model
identification that symbolizes collaboration and inclusivity throughout the meals and beverage trade.
âSet the Commonplace for the Reimagined OTOP Meals Truthfulâ Impressed by the multi-sensory expertise of conventional Filipino festivals, the OTOP Meals Truthful affords a deeper connection to Filipino tradition via the 5 senses. The occasion will have a good time Filipino flavors in ways in which stir feelings and seize the essence of the Philippinesâ culinary panorama:
- SEE the colourful and colourful shows of Filipino dishes and merchandise that symbolize the nationâs wealthy variety.
- HEAR the inspiring tales of Filipino artisans and MSMEs as they share the journey behind their progressive merchandise.
- TASTE the distinctive and genuine flavors of the Philippines, from candy delicacies to savory dishes.
- TOUCH the soul via good meals and a way of group, as Filipino hospitality shines all through the occasion.
- SMELL the attractive aromas of success, as every product showcases the exhausting work and dedication of native entrepreneurs.
A Feast for the Senses
The OTOP Meals Truthful is not going to solely spotlight top-tier Filipino meals merchandise but additionally present a chance for MSMEs to attach with institutional consumers and mainstream markets. The honest will function the best-of-breed meals merchandise with aggressive packaging, designed to attraction to each consumers and shoppers. This 12 monthsâs occasion may also set a brand new normal for meals festivals, positioning itself as a feast for the senses, the place guests can absolutely immerse themselves within the wealthy culinary tradition of the Philippines.
Participation within the occasion is free, and people unable to attend in particular person can be part of by way of livestream on the Nationwide Meals Truthfulâs social media channels. Extra particulars in regards to the occasion and individuals shall be introduced quickly.
Aspiring entrepreneurs who want to take part in future DTI-BMDPO festivals can attain out to their native DTI places of work or straight contact the Bureau of Market Improvement, Promotions & OTOP by emailing Director Marievic Bonoan at BMDPO@dti.gov.ph. Keep knowledgeable and up to date by following DTI-BMDPO on Fb (@BMDPO), X (@DTI_BMDPO), Instagram (@dti.bmdpo), YouTube (@DTI.BMDPO), and TikTok (@dti.bmdpo).
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